as well as Budweiser’s bowtie and package label. The collection features t-shirts, sweatshirts, and sweatpants with symbols associated with The Notorious B.I.G. In addition to the cans, Budweiser launched a limited-edition line of Biggie x Budweiser merchandise which is now available at. The Budweiser creed on the can has been replaced with lyrics from Biggie’s Ready To Die album hit, “Unbelievable,” “ Live from Bedford-Stuyvesant the livest one, Representin BK to the fullest.”.The Brooklyn skyline to pay homage to the late rapper’s hometown.
A hand drawn sketch of Christopher “The Notorious B.I.G.” Wallace.“Christopher’s legacy and brand value is extremely important to myself and the family and memorializing him on the can of an iconic beer brand as ‘Budweiser’ is something I believe he would be happy with.” “I am honored to know that a brand such as Budweiser wanted to celebrate my son in this way,” says Biggie’s mother Voletta Wallace. The Anheuser-Busch brand partnered with the Christopher Wallace Estate to exclusively release the products in the late rap legend’s hometown of NYC. This time the self-described King of New York’s image is part of a Budweiser campaign.īiggie’s legacy is being honored with limited-edition Budweiser cans. Christopher “The Notorious B.I.G.” Wallace is being commemorated once again.
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